New Approach for Wilderness Conference Poster

Wilderness Poster for Academic Conference
Showcasing research into the results of 50 years of wilderness preservation.
Client:   USGS Gap Analysis Program (GAP)

Conference posters done by researchers are often very information-rich and not visually engaging. GreenInfo was asked to develop a very different approach for a poster depicting a public agency's research on wilderness areas in the United States.

The National Wilderness Preservation System (NWPS) celebrated 50 years in 2014. The  USGS Gap Analysis Program, along with Boise State University and the University of Idaho conducted GIS research and analysis to access the ecological and social characteristics of the NWPS, as part of that anniversary celebration, and asked GreenInfo to develop a more compelling design for the poster (GreenInfo Network also developed the main poster map for the anniversary). 

Our approach was start by distilling large amounts of data, charts and writing and develop an overall messaging framework.  We then used a mockup design to determine how visual elements might relate and just how much space we had for all the desired information.  It quickly became apparent that we needed to greatly limit the researchers' total information resources, in order to allow viewers to quickly digest a coherent message. 

We used GIS to develop map elements and illustration software for charts and overall layout for the 30"x24" poster. After several rounds of review by the researchers, we printed posters for them and also produced 11"x17" handouts for them to use at the conference.

For GreenInfo, this project is a great demonstration of what we do best - take complex geographical information and find creative ways to making it accessible and compelling to those who will see it.

Focus:   Conservation, Government Agencies  

Services:  GIS Services, Communications, Graphic Design, Presentations, Strategy, Maps 

Tags:   Esri ArcGIS, Wilderness, Wilderness Act  

“ We are very pleased - you did an excellent job communicating our story and we are excited to tell it. They layout is great and we appreciate your cues for more evocative information.”

—  Lisa Duarte, USGS PAD-US National Coordinator

Project Years: 2014

GreenInfo Network creates, analyzes, visualizes and communicates information in the public interest. We specialize in mapping and related technology for nonprofits and public agencies, focusing on using it for conservation, social equity, public health, environment and foundation grant making.
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