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Frederic Law Olmsted is America's premier designer of parks and large landscapes and an pivotal influence on the emergence of the entire conservation movement in the U.S. From the mid-1800s on, his firm produced thousands of plans for parks, park systems and other landscapes, including Central Park, Yosemite and more. GreenInfo was asked to help the association dedicated to his memory in designing a website showcase the thousands of plans created by the firm.
There are scores of organizations to promote the understanding and conservation of Olmsted-designed parks (by Olmsted senior, his sons and other colleagues), with one organization, the National Association of Olmsted Parks (NAOP) taking an overall view, in partnership with the National Park Service. NAOP's associated group in Washington State secured funding to create the portal that will allow widespread access to these plan documents, and contracted with Applied Geographics of Boston to develop the site. AppGeo asked GreenInfo to take on leading the design process for the site.
Using the considerable and enthusiastic efforts of the NAOP participants, GreenInfo helped the group clarify audiences and uses for the site, then developed many iterations of a "wireframe" design for it. The site design was complex, including browsing maps, very detailed plan, document and image searches and other content.
After the functional design of the site was completed, GreenInfo worked with graphic designers Tim Crawford and Ison Design (frequent GreenInfo partner) and NAOP to provide the graphic look and feel of the site, all of which was then taken over by the web developers at Applied Geographics who built the considerable functions called for in the design, plus created the mapping and scanned large numbers of old plans. The site launched in mid 2013.
Results: The web site was released in early 2013.
Focus: Environment
Services: Interactive Solutions, Website Design
Project Years: 2012-2013