Conserving California

Cover for TNC Freshwater Report
Download this report from TNC - >
Client:   The Nature Conservancy - California

Rivers, lakes, wetlands and other freshwater resources - and their watersheds - are key to biodiversity. But in California there hasn't been a clear statement of their nature and value statewide. The Nature Conservancy of California's program to address freshwater biodiversity asked GreenInfo Network to help them use their outstanding science to make the case for protecting these vital natural resources.

TNC California has developed a robust data base of geospatial information about freshwater species - fish, mollusks, herps and amphibians. GreenInfo was asked to help them transform this large body of science into a compelling case statement that could inform legislators, key agency staff, private interests and other advocacy groups. 

GreenInfo led TNC staff through a process for defining objectives, strategy, audiences and media that could deliver this message, with the centerpiece being a 20 page, carefully designed report, published in early 2013.  Entitled, Below the Surface:  Conserving California's Freshwater Biodiversity, the report is aimed at grabbing readers with strong, top-level messages and then guiding them into the richer content  - including, of course, a series of well designed maps!  The report was designed in close collaboration with our design partner, Ison Design.

This project showcases GreenInfo's capacity to mix GIS and map design with wider strategies for communicating the importance of issues like saving freshwater biodiversity.

Focus:   Conservation  

Services:  GIS Services, Communications, Graphic Design, Strategy, Publications, Maps, Cartography 

Tags:   biodiversity, California, Esri ArcGIS, fish, freshwater, graphic design, watershed  

Project Years: 2012, 2013

GreenInfo Network creates, analyzes, visualizes and communicates information in the public interest. We specialize in mapping and related technology for nonprofits and public agencies, focusing on using it for conservation, social equity, public health, environment and foundation grant making.
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