Improving Agriculture Maps

Updated USDA APHIS map template
Client:   USDA - APHIS Program

The USDA's Animal and Plant Health Inspection Service (APHIS) monitors a wide range of challenges to the nation's (and the world's) agricultural health and uses mapping for analysis and presentation of results. A staffer at the APHIS Center for Plant Health Science and Technology (CPHST) asked GreenInfo to provide updating for its current approach to GIS mapping.

APHIS uses GIS for intensive modeling and tracking of plant and animal risk factors domestically and internationally. Maps are a key element in how this information is conveyed. GreenInfo reviewed APHIS mapping approaches and needs and then prepared a series of map templates that could help improve the visual impact of their GIS work.

Using Esri's ArcMap, GreenInfo developed an updated look and feel for the map frame, working with USDA branding standards.  We then developed revised cartographic guidelines and map samples, and transferred ArcMap templates to the GIS staff at APHIS. For the map frame, we used softer colors and inserted bars to frame information more clearly, and redid the titling format. For cartography, we focused on reducing the visual noise of the background elements, allowing the primary information to stand out.  We also tested the cartography for how it worked in cases of color blindness.

Focus:   Conservation, Environment, Government Agencies  

Services:  GIS Services, Maps, Training and Support 

Tags:   agriculture, Esri ArcGIS, united states  

“ The other units within USDA APHIS like the new template and concept so much that we are going to implement it as a standard for all of our map products. Thanks for the great work!”

—  Lisa Kennaway, USDA APHIS Acting National Operations GIS Manager

Project Years: 2016-2017

GreenInfo Network creates, analyzes, visualizes and communicates information in the public interest. We specialize in mapping and related technology for nonprofits and public agencies, focusing on using it for conservation, social equity, public health, environment and foundation grant making.
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